Saturn loves to make us fat! – Bad commercials

19 08 2007

Jus saw a Saturn ad and the key phrase was …

WE THINK RETHINK EXCESS. WE THINK RETHINK AMERICAN.”

Is it only me or is EXCESS a bad thing just like it’s opposite, COMPLETE LACK OF? Excess rain is bad. Excess food is bad. Truth be told, excess anything is bad. So what was Saturn thinking? This ad would fall in my category of the typical bad commercial thanks to the poor choice of words being played out.

A quick search came up with a previous Saturn commercial with the focus on a donut eating owner. So we can agree on one thing – Saturn likes customers who eat junk food?

Edit: Sorry. I heard “We Think” instead of “Rethink” but nonetheless, negative words like EXCESS doesn’t leave a good image if they’re trying to do the whole “subconscious” marketing thing.


Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: