Jus saw a Saturn ad and the key phrase was …
WE THINK RETHINK EXCESS. WE THINK RETHINK AMERICAN.”
Is it only me or is EXCESS a bad thing just like it’s opposite, COMPLETE LACK OF? Excess rain is bad. Excess food is bad. Truth be told, excess anything is bad. So what was Saturn thinking? This ad would fall in my category of the typical bad commercial thanks to the poor choice of words being played out.
A quick search came up with a previous Saturn commercial with the focus on a donut eating owner. So we can agree on one thing – Saturn likes customers who eat junk food?
Edit: Sorry. I heard “We Think” instead of “Rethink” but nonetheless, negative words like EXCESS doesn’t leave a good image if they’re trying to do the whole “subconscious” marketing thing.